As a professional, whether your business is online or offline, LinkedIn can be one of your best friends. (Advice from taken from careerconsultants.co.uk) Created specifically to help businesses online, LinkedIn is specifically created for this purpose, though it is a social media site by nature. You can use this website to get jobs if you want to. They use it to help them find clients. This website is great for networking. Of course, it takes more to finding success with the system than simply putting up a quick profile. Is there a specific way to find success with LinkedIn? Here are some tips that you can use to help yourself out.
LinkedIn doesn’t require any membership fees. LinkedIn Profiles are free for everyone to put up. You do, however, have the option to pay a small fee and get a premium account. If you have a premium account you will be given features like InMail and metrics. At the same time, there aren’t any rules that say that you can’t still build your business even if you don’t have a premium account. The fact is that, if you are just beginning, it is possible to save money and then make just as good an impression by creating a free profile. Make the most out of your free profile before upgrading. This is the best strategy because it will help you see whether or not upgrading is actually worth it. You can put your profile into LinkedIn just like a resume. Unlike a typical resume, you don’t have to be as brief as you normally have to be when doing resumes online. The entire document (the resume) should only physically be about a page long. Expounding on yourself quite a bit is what you will want to do with your LinkedIn profile when you make one. Putting your copywriting skills to work is what you need to do. If you have been selling online for any time, like an art form, you have to be skilled at moving your merchandise. There is also an art to selling yourself through profiles like this one. If you aren’t sure what you are doing, hire a copywriter to help you out.
Your profile should have it’s own unique URL. This option is available through just about every social media platform. The URL you set up should relate nicely to your business. It should also match the URL you are using for the other social media portals, if you can do so. Give it some thought. Aren’t you more likely to take a website seriously if it has a URL of its own instead of simply tacking on a user name to a free site domain. Why wouldn’t the same logic hold true for LinkedIn?
There are many different ways to put LinkedIn to work for you to help you build your business. The main thing is that you figure out the best way to use the system.
How do you do that? What we’ve talked about here is a fantastic starting place. You can think up plenty of others, too, as long as you stay open minded and work to keep your education up to date.
Creating Home Business Success 